Ian Morales, a 2009 Communication graduate, was recently nominated for the New Americano Award, an award which celebrates the monumental impact Latinos have created by making use of social media and online tools. Ian was recognized for his work with Austin Vida, a Latino-focused publication which he launched in 2009 and which aims to change the way Latino musicians and bands are seen. Ian was able to promote Austin Vida with no formal advertising, relying instead on social media, word of mouth and events.
The New Americano Award recognizes individuals, groups, organizations, or brands that are trendsetters, impacting the Hispanic market online and off. By utilizing social media strategies they are recognizing the cultural shifts happening within the Latino community, are redefining what it means to be Latino, and are influencing their online community from their multicultural perspective. The award winners will be announced March 12th at SXSWi. The entire Communication Department wishes him good luck!
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