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Communication Department Blog

Social Media Professionals Speak to Public Relations Class

5/1/2013

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Young professionals who are recent graduates of St. Edwards University were invited to talk about the role of social media in today's public relations industry and discuss its growing importance in promoting brands and social causes.

On April 18th, students in Eunice Kim's COMM 3337 Principles of Public Relations class welcomed Ginny Torok, from the Austin digital advertising agency, Mason Zimbler. Ginny (class of 2010, Communication and Art) is a digital communication professional, currently as a Social Media Strategist. With a background in Public Relations, She has experience at numerous organizations and agencies in Washington, D.C., and NYC including, Edelman, Choice Hotels International and CRT/tanaka. In addition, She has lead the social media strategy and content efforts for numerous food, beverage, hospitality, arts, start up and technology organizations.

Anna Watson from Facebook's Austin office were also invited to speak to students on April 23th. Anna (class of 2009, Communication) is an account manager working on the Global Marketing Solutions team, working directly with higher-level decision makers in large CPG companies to align Facebook with their overall marketing & communication strategies.
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